This is propaganda. Not sure how its Obamas doing but whatever. An industry filled with media creators so oblivious to human psychology and so far up their own pretentious asses, most couldnt portray a believable version of reality if their clients corporate profit-sharing plans depended on it. You are far from alone, Bob. And their purchasing power is growing 70 percent faster than that of non-Latinos. In the 1940s, certain studios would have a black janitor who sacrifices himself for the white male hero. Any day, science will enable a human to have a litter of kittens. Yes, societys current obsession with grrl power and myriad forms of gender bending is on full display in todays advertising. It really has very little to do with cultural norms and more to do with economics. And this blantant overrepresentation is not limited to TV commercials. What she/he is doing to womens college swimming is a travesty!! The immigrants will be so happy to be free and have a chance at Western lives that they will vote for the liberals who bussed/planed/sailed them in. Until Black leaders come out and say something nothing will change. I actually cut cable years ago and just stream and make sure I pay extra to stream commercial free because honestly the whole thing is stupid and it feels like Twitter sponsors everything on TV these days. And therefore will feel comfortable buying products from companies that support diversity. However, that does not explain why they ignore the 80% of whites that are the current and future customer of these products. The stunning lack of diversity in the advertising industry goes back decades and those in power have done little to change it. He didnt portray Anglo-Saxon heroes very often. Tired of it! Vote the D. The 2 DAs running this country are putting us on more commercials and TV. Sorry, but the black guy in the star wars wasn't such a good actor. Whats racist is the over representation of minorities in tv now. Make Diversity An Objective, Not An Afterthought, Diversity must be a focus in the beginning stages of the campaign concept. Its true. It is what is behind the reparations for slavery demandswhen the truth is, since slavery was abolished in 1865, no black today has ever been a slave, their parents were never slaves, their grandparents were never slaves, and their great great grandparents were never slaves. But the people behind it are telling you its all for a good, caring cause, so how can anyone possibly argue? As others have pointed out, its actually exacerbating racism. Yes, but if that group is grossly over represented in commercials, then white folk may think -hey, they be don ok now!..and we tknow their not. Subliminally the affect is that white females should be dating black males or are supposed too. And the hard truth is, its well past time for us to have an adult, national conversation about the violence and criminality that is so pervasive in black culture. To that end, Tubi is actually a pretty great (and free!) The reason more white people dont speak up about issues like these is because they fear they will be labeled a racist!! Yes it is the Democrats doing this because all white people are racist. Not true. One of the best ways to portray diversity in your marketing is to use real customers and . Thank you for putting into words what has been bothering me for the last two years. Slavery is the original sin of Americans founding, and we are paying for it over and over again, from the Civil War to affirmative action and now to the over-representation of blacks in TV and print ads. However, the. Do you think they diminish celebrating Ramadan because of the Christian minority? Its all such a bunch of crap because the WOKE folks have taken over. Fortunately, the topic had been on my list for a while and I swear it was you (or perhaps another Cranky reader) who was brave enough to broach the subject in one of the comments sections. Social media and advertising cookies of third parties are used to offer you social media functionalities and personalized ads. Etc. In a televised production of The Nutcracker a few years ago, we saw wealthy 19th Russian couples at a ball in St. Petersburg who were interracial. They hate normal people. Its not just every commercial break; its nearly every commercial now where white people are put in secondary or subordinate roles, white men are made out to be idiots and buffoons, and black people are universally portrayed as the smart, sensible, successful role models everyone else looks up to. Im just pointing out what any objective, fair-minded person can see and that is the colossal, glaring overrepresentation of black people in TV commercials at the expense of other races, particularly white people. Great point, Brad. Its all a way to appease them. Ive been retired for a year now and watch more TV than I have in a while and I thought the same thing. I felt what was being offered was an insult to intelligent, thinking people. That is the most frustrating part for audiences and movie studios alike. I remember one hard worker with 10 kids that hacked a cab after his day at the refinery but saved enough money that everyone of his kids had more than $10,000 in a savings account at the refinery credit union, a princely sum in those days and the maximum for federal insurance. These days, we are all seeing a hell of a lot of propaganda. What turned me to GOP? It is time to get over it. Its like a masturbatory fantasy for some people. Television is a tool used to brainwash people to believe that certain races of people are superior to others. What to do? Multiracial images. Get woke, go broke appears to be ramping up as the culture war boils over. In reality, however, Muslims account for 14.3 percent of Londons population, and black Africans 7.9 percent. As others have posted, advertising is but a cog in the machinery. Diversity Is the Future A voice of reason on the net? When the roles are reversed, BOTH races are mentioned. (Theyre 12% of the population, remember.). For example, the black kids who beat up the conscientious black student at school for acting white.. I totally agree and you would think that white people are completely ignorant of what is going on. https://en.wikipedia.org/wiki/Father Maybe thats the case with Gain laundry detergent? Thats a pretty good take, Anonymous. And the Asian mixes. They have since spread their bullshit theories throughout the higher echelons of education. Yell and stomp enough, youll get your way. I dont consider myself a racist by any means, and hinting that Im not supportive or on board with all the overnight, progressive changes and what I see as financially driven portrayals of race in commercials and ads. What is the Whitewashing of black people? And we have not noticed it and allowed it to happen!! This is all about control. They were landed, like me. White, yes. Sure, theres probably a small percentage of black and brown folks who live that way, but it seems a cheat, disingenuous and just plain lazy. Surprised? Are they terrified of being called out as racists? The comments to the thread are right on the money too. Listen I know she is one of the best players ever, and I know this might be her last professional appearance. It drives me nuts, and for so long I have felt like I am the only one who gets worked up about it. I disagree that slavery is Americas sin. People who dont know history dont know that slavery has been widely practiced throughout the world for centuries, and in fact, millennia. The reason blacks are overrepresented is because they are very vocal with their complaints. Thank you for your comment. Totally agree. Even more so with people of color!! Alas, the way advertisers misrepresent their audiences insults us all. This has been one of my favorite blogs, especially this post about diversity in advertising and commercials. The Left admonishes us to celebrate the differences in our cultures while completely ignoring the fact that different cultures may in fact have different preferences in careers and entertainment. . Homosexual couple having fun together "Diversity" has many different . It should be pretty easy to find bad reviews for companies whove broken their promises. Sound familiar, folks? Remember, brands and advertisers: its not diverse or inclusive if it doesnt include everybody. They are grooming young minds. Is it just me, or is the world falling apart? As a Delta frequent flyer, I cringe every time I walk down the jetway. As a white person, and proud of it, my race and history is being erased. If the advertisers followed the US population demographics itd be one thing. I think what irks me about it is the people making the choices. The absurd overrepresentation of black people (12.4 percent of the population, remember) is the most visible problem. Marija Zivanovic-Smith, NCR Corporation, 2. Ensure your marketing team is rich with diversity. I had to use DuckDuckGo for results to show up. None of my posts or replies are hateful, I dont use foul language, dont attack the people who post or who I disagree with although I will use sarcasm occasionally. It exploits social-justice politics and transforms it into social-justice consumerism and ultimately, investor profit. Because, in sharp contradiction to what so many whackos in this country would have you believe most white Americans are not racist. White boys dont want anything to do with these girls. I am disgusted by all of this. Strong, smart and other traits are totally INDIVIDUAL traits. Omgggggg now the woke tards are picking on the NHL? It used to be, marketers could say they targeted women because women hold the purse strings. Has anyone else noticed the complete absence of blonde haired men in TV advertisements? This is classic social engineering via Madison Ave. What if someone came out with the All White Network? Recently, the angry white critic inside me has noticed the overused casting of in-between races.where individuals are 1/4 Black, 1/4 White, 1/4 Hispanic, 1/4 mystery race. I guess the issue Microsoft has with my posts & or comments because they are from a conservative perspective. Youre exactly right, Thor. See, Robert, I think you should have asked me to tackle this subject anyway. The worst part, however, is that the vast majority of the sleeping populace goes right along with it, happily complying with the activists demands and parroting the inclusive propaganda. I dont care if you want to throw in a black family here and there on TV but leaving out all whites and other races for that matter, is not diversity! Black people are seeing themselves everywhere which may strike a few of them as odd, as if white corporate America is shamelessly pandering to them but any warm fuzzies this may bring are likely negated by the fact that blacks in commercials behave just like white people. Your article was on the top page of my search but it was on DDG. We were told that race could and should be used as a tie breaker when choosing between two otherwise equal job candidates. Right, it is a culture war and as usual average Joe (s/w/m) isnt part of the war just a victim of it. Share Real Customer Stories. For instance, when men are in ads they are in the periphery unless its a couple then its a black male and a white woman. I am not the only person noticing all this. I once saw a production in NYC for example, of The Sound of Music with a black Maria von Trapp, the real Maria being a very real person who happened to be white. First African Americans suffer from a 74% illegitimacy rate where about three out of every four children grow up without the love, discipline, and example of a father. Its okay to say what you really think, even if they would have you believe otherwise. In the UK, white people make up 82%, black people, 3%. Speaking on the subject of underrepresentation of Latinos in advertising, heres what makes it even worse. Its so insulting to reality. Which is exactly why so many commercials never pass the sniff test theyre phony and daft, bearing little resemblance to reality. How I would love to sit down with you and talk about all of this. Avoiding them is not racism. First they went after the church, then it was the nuclear family and now it is men in general- all to be replaced by the State according to the edicts of the long march through our institutions begun by the Frankfurt School. I am just sick of all this CRAP being shoved down our throats. A Diversity Report for the Advertising/Marketing Industry (2020) November 17, 2020. Its not the people who create these situations, people on their own will work out their problems, Governments are usually the problem, they keep people stirred up in order to justify their existence. The only time I saw a woman with my body type, it was a prescription medicine ad, the actress was Black, and she was power-walking and doing healthy activities to lose weight. Usually any family consists of a black male, white female and a variety of ethnic children. We are living the nightmare of Atlas Shrugged whodathunkit? Having Expectations to achieve as much as possible with persistence in spite of the obstacles and the snags that life presents. I guess if you can have fake news why not fake commercials. I get it, friend. But theyd still need to scroll down and will see white fathers along with obligatory POC. Thank you for pointing out yet another double standard. I dont see it, yet the advertising industry engages in constant self-flagellation over the lack of black workers. Its the only effect Ive personally seen. When an ad looks that unrealistic, you can be sure I wont believe anything else it has to say, either. The roles have changed and girls no longer need to be saved. Are they implying 3% of their passengers are white, straight males? Exactly!! I used to work in IT and whenever there was a black hiring manager, theyd hire 75-80% black employees. It seems like TV is pushing white kids to act like disgusting black kids. Kris, I cant say you made a bad decision pulling the plug all those years ago. But boy, Ive learned since then!! I agree that we need to tell the advertisers what we want by not purchasing their items or services. Yes, people need to vote with their wallets. Tribalism isnt going anywhere ever. Yet, today its getting to the point where the average family in a TV commercial will soon consist of a black man, a white woman, and their two Chinese kids. Looks like I have missed nothing of importance in the last thirty years. Not like I am an advocate for blonde men or anything but more just an observation. Now, we are in the minority. Has this information crossed the desk of advertising people? Black Rock? You cant change chromosomes. Also almost never see Asians either. To validate their superior socioeconomic positions above us of course. Married to blonde white models. And yet when it comes to white males we dont complain about micro aggressions because were too busy being hit with actual-in-your-face aggression which society seems to find acceptable, e.g., patriarchy, toxic masculinity, mansplaining, manspreading, all the worlds ills are the fault of the European male, etc. In reality the actual investors have no clue how their portfolios are being used. Individuals with negative motivational values are in fact dangerous regardless of their skin color! I realize the world is changing but mixed race couple, gay & lesbian couples, trans people is a small percentage of the population but you would never know that by watching todays TV commercials. And I am married to a black woman, so its not like I am against it, but it has gotten way past ridiculous at this point. We are wanting to reflect our audience back to them but now its incredibly hard to find Caucasian, rural looking Americans even in stock imagery. Personally, Im singling out these advertisers who are ignoring white America by falsely showing more gay & transgender people in a much larger percentage of America than it really it. Create A Focus Group To Help You Develop Content, Want to represent a variety of groups? . Alas, these are not sane times. I understand these ad people are maybe trying to achieve some kind of authenticity and will always try to protect themselves by claiming their ads are aspirational i.e. We expect this from brands (like PETA) whose missions are tied closely to such issues. It shows the truth. Yet we continue to lower standards, bend the rules, to be politically correct, or diverse whatever. I am a pasty white Irish girl with strawberry blonde hair and blue eyes and I never see anyone who looks like me in any media anymore anywhere. Diverse thoughts are contagious, and they add significant value to the ideation process. It is refreshing to see an advertisement showing an all white traditional family. I think another reason companies are doing this, is because they are trying to change the Black culture. Please explain what you mean by the statement the other problem is that all of these ads showing black people arent really representative of black people at all? You do know that Black people are not a monolithic group. Its really too bad its come to this. Theyre made to look stupid, or just plain made fun of!

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